Bios

Brett Anderson, President

Brett Anderson, Certified Financial Planner

BRETT ANDERSON
CFP®, ChFC®, CLU®

“The goal of any bio should be to get to know the other person, not just professionally but personally as well. However, I find most bios in the financial industry to be slightly dry. Therefore, I hope after reading my bio, you not only trust my professional expertise, but you get to know me a little more as a person.”
~ Brett Anderson, President St. Croix Advisors

Brett Anderson, President

Brett Anderson, Certified Financial Planner

BRETT ANDERSON, CFP®, ChFC®, CLU®

” The goal of any bio should be to get to know the other person, not just professionally but personally as well. However, I find most bios in the financial industry to be slightly dry. Therefore, I hope after reading my bio, you not only trust my professional expertise, but you get to know me a little more as a person.”
~ Brett Anderson, President St. Croix Advisors

Education

I am a proud graduate of Augsburg College in Minneapolis, Minnesota where I earned my BA in Business Administration. I continue to live as an Auggie by participating in various Augsburg activities and events. I obtained my Certified Financial Planner certification (CFP®) from the CFP Board of Standards, received my Chartered Financial Consultant (ChFC®) and Chartered Life Underwriter (CLU®) designations from the American College in Bryn Mawr, Pennsylvania, in addition to passing all necessary state and federal security and insurance exam requirements.

Experiences

While my education has been undoubtedly beneficial, it’s the real life experiences that have proven most influential, like owning my own business and taking a few of life’s curveballs myself. I’ve also benefited from the immense array of client experiences and the knowledge that’s come from helping them draft successful wealth management strategies. I sincerely enjoy working with each of my clients in creating the financial plans that allow them more freedom in their choices.

Volunteering

Over the years, I have also volunteered with the Carlson School of Management as part of their mentor program to help others achieve their professional goals. Along the way, I’ve had some great teachers both in and out of the classroom, who have helped make me the professional I am today. I am a firm believer that age is not necessarily a factor in being a mentor. Learning is an experience that can take place anytime, anywhere. I believe life is all about giving back; therefore, I try to help whenever possible.

Currently, I am a volunteer board member for the St. Croix Economic Development Corporation in Hudson WI where the mission is to encourage and assist economic development and capital investment, to enhance tax base, to create jobs, and to assist businesses in expansion, retention and/or location within the economic development area. Previously, I served six years as a board member for Store to Door in Roseville, MN, whose goal is to help homebound elderly individuals maintain their independence in their own homes. Their typical client is a woman in her 80’s who has outlived her husband and just requires some assistance in getting groceries to maintain her independence. A truly wonderful organization.

Personal Life

Now to get personal! I have two kids, Nicolas and Mackenzie. Nick, a graduate of North Dakota State University with a Masters in Architecture, is hard at work building his professional career in Texas. Mackenzie currently attends East Ridge High School and enjoys outdoor activities, including going to summer camp. I have been married to a very understanding woman, Annette, for over 26 years. She encourages me to follow my passion and dreams every day and I am forever thankful that I found such a wonderful person.

Our family resides in Woodbury, Minnesota where the winter months are cold and it snows frequently. While we do enjoy the change of seasons, we’re not so sure about the winters anymore. Many of my clients have winter homes to escape the snowy months, and I can see why they find it so appealing. January, February, and March, I certainly try to spend time with my clients at their winter homes in warmer locations for our regular reviews and updates. I always let my clients know that I’m happy to come see them rather than stay here in the cold tundra. I certainly won’t outstay my welcome.

“If you’ve read this far, when we meet in person, ask me why I got into the financial advising/wealth management business.”

We attend Eagle Brook Church in Woodbury, Minnesota. I enjoy the messages each week and try to incorporate them into my daily life. If you ever feel stressed or overwhelmed and need a reality check, I encourage you to check out their website for all their services online. I’ve been known to pass a link to my inner circle when something really resonates with me.

In My Free Time…

St. Croix Advisors has given me the opportunity to enjoy spending more time with my family, especially my kids. Together, we’ve visited more than 40 Minnesota State Parks and have about 15 to go; our goal is to visit them all. In the summer, I like to spend time working around the house and especially in my yard. I take pride in my green golf course—weed-free lawn—for which my neighbors frequently give me a hard time. For getaways, Bluefin Bay is by far one of the greatest places our family has discovered. We frequently spend long weekends there to escape. There are real wood-burning fireplaces in every room—in fall and winter, there is nothing better!

Then there’s my other boy, Riley, a big black lab who runs the house and is a complete bed hog, even in a king size bed. He loves going on long walks and sunbathing around the house as the sun moves east to west each day. If only we all had it that good! The day he came home he already had his financial house in order, the rest of his life planned out, a great retirement strategy in place. Read more of his story.

Now that you know a little more about me professionally and personally, I look forward to learning more about you and getting your family on a path to financial freedom!

Riley, Chief Retirement Planning Officer

It is true. The day I came home I had my financial house in order, the rest of my life planned out, and a great retirement strategy in place. But for me, this journey was not an easy one.

Riley, Chief Retirement Planning Officer

Riley, Chief Retirement Strategist

It is true. The day I came home I had my financial house in order, the rest of my life planned out, and a great retirement strategy in place. But for me, this journey was not an easy one.

Without going into great detail, I was once in a kill shelter in Georgia and for the grace of God I made my way to the Humane Shelter in Woodbury, Minnesota. I had finally found my new family and as they say, the rest is history. A fun fact about me – I prefer SweeTango Apples and if you try to give me anything else, Granny Smith Apple for example, I will not eat it. I don’t like to settle. Just ask my Grandma, she says I’m spoiled — so it must be true.

Being St. Croix Advisors’ Chief Retirement Planning Officer comes with a tremendous amount of responsibility to our clients. I have mastered financial simplicity and you can too. You can create your own Dream Board showing your life’s possibilities that you would like to accomplish. I have mastered a great retirement strategy that does not entail a lot of clutter or stuff and I am ready to help you do the same. Truth is, I do not like picking up after myself so it’s just easier if I do not have a lot of stuff, as I would rather focus on experiences, enjoying the company of my family and friends, traveling, or chasing rabbits and squirrels.

Now I do understand not everyone is a dog lover, and that is okay. In the event you would like me to join you during your appointment at St. Croix Advisors, please let me know.

If my schedule permits, I will be there to help make sure you have a great retirement strategy in place. Potential clients sometimes question my planning fee, but it is already included. However, I do except treats above and beyond our fees.

Certified Financial Planner CFP®

It’s never been more important for clients and financial advisors to take a holistic approach – looking at an individual’s entire financial picture, not just one aspect or another. Working with a Certified Financial Planner™ professional is assurance that he or she is a credentialed expert who does just that, and performs to high ethical and professional standards.

The designation comes with extensive training in financial planning, estate planning, insurance, investments, taxes, employee benefits and retirement planning, as well as in CFP Board’s Standards of Professional Conduct, which are rigorously enforced. All CFP® professionals are required to uphold their certification through continuing education – something to consider with new financial instruments appearing regularly on the consumer market. It’s little wonder that CFP® certification is the most recognized in the industry for personal financial planning. So as you think about your financial future, please bear in mind that only 17% of all financial advisors in the industry can claim this distinction.

Brett Anderson, President of St Croix Advisors, LLC holds the CFP® designation.

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