ST. CROIX INSIGHTS

Business Owners – The other number you need to focus on!

BY BRETT ANDERSON/ST.CROIX ADVISORS, LLC

$100, $500 or $1,000 or more, per month per employee?

It’s a great question. As a business owner, how much per month do you personally save per employee into your own retirement/savings accounts? Let’s say you own a successful law firm, maybe your number should be $1,000 per month. Or if you own a smaller company your number should be $250 per month. Now start multiplying that and it becomes a really big number because it should be!

One of the best ways to build wealth is having other people work for you which you’ve known for years as a business owner. EBITDA is important, yet I want our clients to seek TWO meaningful buckets of money when they sell their company. You have to ask yourself this… What problems would it create for you to save an extra $500,000, $1 million or $2 million before you retire? BTW, that doesn’t include the value of your business. You already know the typical response I receive… i.e. “It wouldn’t create a problem.” So why aren’t more business owners doing this? The biggest reason is that they aren’t working with me.

Seriously, I find business owners are not always focused on diversifying outside of their business. Sure, your greatest ROI should be your business and if it’s not, it’s time to sell. Yet once we have an in-depth conversation about goals, business owners see the possibilities of two buckets: a personal financial bucket and a business owner bucket. These options my business owner clients the possibility for the most flexibility when it comes time to transition.

A business owner has no idea what their business will ultimately sell for, correct? You may have an idea, but we really have no concrete numbers to count on until someone writes that check out and it clears the bank! EBITDA, taxes, technology, markets and competition all change and it is truly out of our control. So I come back to my philosophy for business owners – build two buckets of money so you have more options and flexibility down the road.

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