ST. CROIX INSIGHTS

Don’t Trust People Who Say “Trust Me”

BY BRETT ANDERSON/ST.CROIX ADVISORS, LLC

Photo by Joseph Chan

I’m not sure I can articulate this correctly, but whenever I hear someone say “Trust me,” I immediately become skeptical. It’s like an immediate red flag in my head, and my knee-jerk response that comes to mind is, “Why should I?”

Don’t tell me to trust you—make me trust you. Show me through your words and actions that you’re a person of integrity. Until you demonstrate why I should give you my trust, I’m not going to take your word for it, so don’t even bother.

The word “trust” is so overused in today’s world that it has become almost meaningless. When every shady huckster you meet wants to fill your head with effusive guarantees for products and services of questionable quality, how can any of us hope to recognize when our trust is really deserved?

You’ll rarely hear me say “trust me”—I won’t insult you like that. I know that trust is something I have to earn over time. You’ll either end up trusting me or you won’t, but you’ll do it for your own reasons, not because I told you to.

Sign up for our eNewsletter blog that includes timely financial matters, news, and planning strategies that you can implement today.

Can my portfolio support my lifestyle in my retirement? 

14 + 7 =