ST. CROIX INSIGHTS

Fables of a Passbook and Financial Literacy

BY Bill Rubin, St. Croix Economic Development Corporation, Executive Director

Somewhere in a storage box marked ‘Personal Stuff” sits a palm-sized leather document containing handwritten entries from a savings account closed decades ago. For the younger generation, the non-cell phone object is referred to as a passbook savings book. Doubters can look it up, or they can ask an old person (grandparent) or a really old person (great grandparent). It seems the younger generation cannot imagine bank transactions without the assistance of a cell phone or iPad.

According to this fable, there was a time when bank transactions were done in person with a teller counting the coins and currency before making an entry in the passbook. For good measure the teller may have initialed the transaction in the book. The same teller may have greeted the account holder by name, “Hello Mike, or Robbie, or Chip (footnote: see the 1960s sitcom, ‘My Three Sons’) or Theodore” (footnote: see the ‘Leave it to Beaver’ sitcom). The times were a bit slower back then.

As the world moved toward automation, passbooks gave way to monthly statements sent by U.S. Mail. Alas, the paper statements yielded to electronic, online summaries. However, with the old passbooks, a nuisance involving an overdraft fee was avoided. If you didn’t have the funds, you couldn’t make a purchase. Or, as was overheard in a check-out line at a big box retailer last December, “How come my debit card quit working?” Slow down there, young consumer, the ink in your account just went from black to red.

Fables are supposed to have a moral. The moral here involves financial literacy in Wisconsin. In late November 2017, Assembly Bill 280 was signed into law as Act 94. It directed Wisconsin school districts to develop academic standards toward financial literacy including the classroom instruction of financial literacy in grades K-12. The end game is greater financial literacy for the younger generation.

The morals keep getting better. For 75+ years a nonprofit organization called Junior Achievement of Wisconsin (J.A.) has been in classrooms teaching financial literacy and fundamentals of entrepreneurship. J.A. is led by volunteers – moms, dads, retirees, bankers, and business people. School districts in the St. Croix Valley may be aligned with Junior Achievement of the Upper Midwest, based in St. Paul, MN. Regardless of J.A.’s organizational venue, that younger generation eventually grows up to manage their own finances. We hope.

Another moral. Thanks to a great member-partner, St. Croix EDC was able to grant $1,000 to each of the public school districts in St. Croix County last year, earmarked for financial literacy curriculum. Another grant went to J.A. Upper Midwest to jumpstart their instructional lessons in the St. Croix Central district. Modest as those grants were, the EDC envisions long-term benefits for the next set of entrepreneurs and resident consumers in the county.

Here’s to a long-forgotten passbook and Financial Literacy 101.

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