ST. CROIX INSIGHTS

Making the Most of Your Amazon Prime Membership

BY BRETT ANDERSON/ST.CROIX ADVISORS, LLC
Amazon prime boxes and envelopes delivered to a front door of residential building

The convenience of Amazon has made it a staple membership in many households worldwide. Over time, that convenience has come at a higher cost. Amazon Prime has increased from $99 per year in 2016 to $139 today, roughly a 40% increase over the past decade.

For many, the free two-day shipping alone feels worth it. But if you’re already paying for a Prime membership, the better question is this:

Are you actually using it to its full potential?

Chances are, most people aren’t. This guide walks through the many ways your Prime membership can work harder for you.

1. Fuel Savings — Earnify + Prime

This is one of the most overlooked Prime perks, and for a lot of families it’s the one that puts real cash back in your pocket week after week.

  • What it is: Typically around 10¢/gallon (varies by promotion and location) savings every day at over 7,500 BP, Amoco, ampm, and Thorntons stations nationwide
  • How it works: By linking your Prime account to the Earnify app, you can stack everyday fuel rewards with Amazon’s promotional offers.
  • Bonuses: Prime Day fuel events: In the past, Amazon has offered up to $1/gallon off during Prime Day and Big Deal Days events.
  • To get started: Visit amazon.com/saveonfuel, link your Prime account to a free Earnify account, then use the app or enter your phone number at the pump.
  • Thoughts: At 675 gallons a year (the national average), a consistent 10¢/gallon saves roughly $67.50. During promo periods, that number climbs fast.

2. Shipping and Delivery

These are the most well-known (and strongest) Amazon Prime perks.

  • Free Two-Day Shipping on millions of items with no minimum purchase
  • Free One-Day and Same-Day Delivery available in many metro areas on qualifying orders
  • No-Rush Shipping credits: Choose slower delivery and earn $1–$5 in digital credits per order
  • Amazon Day: Pick one day each week to consolidate all your deliveries, reducing packaging waste and missed-delivery headaches
  • Release-Date Delivery: Get new books, games, and movies the day they launch
  • Amazon Key / In-Garage Delivery: Packages delivered securely inside your garage in supported areas

Thoughts: No-Rush credits seem small, but they add up. If you place 3–4 orders a month and choose no-rush when it doesn’t matter, that’s $50–$100+ a year in free digital credits.

3. Groceries and Household

For households, this is often where Prime can quietly pay for itself.

Whole Foods Market

  • Exclusive weekly deals
  • Additional discounts on select sale items

Amazon Fresh

  • Grocery delivery (free delivery thresholds vary by location, often $100+)
  • Rotating discounts on everyday items

Subscribe & Save

  • Up to 15% off when you subscribe to 5+ items in one delivery
  • Ideal for repeat purchases like paper goods, pet food, and coffee
  • Potential value: A household consistently using Subscribe & Save for everyday essentials can easily save $100–$200+ annually.

4. Pharmacy and Healthcare

This is one of the least discussed, but potentially most impactful, areas of savings.

Amazon Pharmacy

What it is: Amazon Pharmacy allows you to fill prescriptions online and have them delivered directly to your home.

Key benefits:

  • Transparent pricing with and without insurance
  • Free two-day delivery for Prime members
  • Access to pharmacists for questions
  • Competitive pricing on many generic medications

Thoughts: For those with high deductibles or limited insurance coverage, comparing prices here can lead to meaningful savings.

RxPass ($5/month)

What it is: A Prime add-on that provides access to a list of eligible generic medications for a flat $5/month—with no additional per-prescription cost.

Who it’s best for:

  • Individuals taking multiple generic medications
  • Those with higher copays
  • Anyone seeking predictable, simplified healthcare costs

Important limitations:

  • Not insurance and cannot be combined with insurance
  • Limited to a defined list of medications
  • Not available in all states or for all users

Thoughts: If you take two or more maintenance medications, RxPass at $5/month likely pays for itself immediately. Always compare your Prime Pharmacy price against your insurance copay. The Prime price is often lower, especially on generics.

5. Credit Cards and Cashback

Amazon offers strong cashback options for those already spending on the platform.

  • Prime Visa: 5% back on Amazon, Amazon Fresh, and Whole Foods purchases; 2% at restaurants, gas stations, and transit; 1% everywhere else
  • Amazon Reload: Load gift card balance and earn 2% back even without the Visa card

Thoughts: Pair the Prime Visa with Whole Foods shopping and Amazon purchases and you’re earning 5% back on a significant chunk of household spending—a meaningful return on dollars you’d spend anyway.

6. Digital Entertainment

Prime includes a suite of digital services:

  • Prime Video: Thousands of movies, series, and originals included (ad-supported; ad-free available for $2.99/month)
  • Prime Music: Full Amazon Music catalog (shuffle-only access, on-demand listening requires upgrade)
  • Prime Reading: Rotating selection of over 1,000 books, magazines, and comics on Kindle or the free Kindle app
  • Amazon First Reads: One free editor-picked Kindle book each month before it officially publishes
  • Books with Audible Narration: Switch between reading and listening without losing your place
  • Amazon Photos: Unlimited full-resolution photo storage plus 5GB for video

7. Gaming and Family

These are niche, but highly valuable for households that will actually use them:

  • Amazon Luna Standard: A rotating selection of free games — no console or gaming PC needed, just a Fire TV Stick, smart TV, or tablet
  • Prime Gaming (PC): Free downloadable PC games each month you claim and keep forever
  • Free Twitch subscription: One free channel subscription per month ($4.99 value)
  • Amazon Kids+: Up to 40% discount for Prime members on the all-in-one kids subscription (books, videos, games, ages 3–12)

8. Food Delivery

Grubhub+ membership included free — $0 delivery fees on eligible orders over $12 at 100,000+ restaurants

  • Reduced service fees — plus 5% credit back on pickup orders
  • Exclusive member-only offers — discounts and freebies throughout the year

Thoughts: If purchased separately, Grubhub+ would cost $119.88/year, so this perk alone covers most of the Prime membership cost if used consistently.

9. Shopping Perks

  • Prime Day and other exclusive sale events
  • Early access to deals
  • Member-only pricing
  • Try Before You Buy for clothing
  • Coupon stacking opportunities

10. Other Perks Worth Knowing

  • Amazon Household sharing: Share Prime with one other adult, up to four teens, and four children under one membership
  • Prime for Young Adults (ages 18–24): Half price at $69/year or $7.49/month, with extras like 10% off flights and hotels via
  • Student Universe, free Calm Premium trial
  • Prime Access: $6.99/month for qualifying EBT, Medicaid, SNAP, SSI, WIC, and TANF recipients

Stacking Strategies — Making It All Work Together

The real value of Prime isn’t any single perk. It’s what happens when you combine them intentionally.

Here’s an example of how a household might stack savings over a year if using benefits consistently:

Savings Category Est. Annual Value
Fuel savings (earnify @ 10¢/gal, 675 gal) $67
Subscribe and Save (5 items, 15% off) $150+
Grubhub+ (if used even occasionally) $50-$120
No-Rush Shipping Credits $50-$100
Whole Foods weekly Prime deals $100-$200
Prime Visa cashback (5% on $3,000 Amazon spend) $150
RxPass (vs. typical copays, 2 medications) $120-$300
Prime Video (vs. comparable streaming) $100-$180
One Medical ($9/mo vs. $199/yr retail) $91
Prime Reading/First Reads $50-$100
Potential Total Annual Savings $928-$1,458+

That’s against a $139 annual membership. Not everyone will use every perk. But even capturing a handful of these puts you well ahead.

This is not an advertisement to go out and buy an Amazon Prime membership if you don’t already have one. Spending money just to “save” money, especially on things you were never planning to buy in the first place, is rarely a wise strategy.

Instead, this is for those who already have Prime and want to be more intentional with it.

If you’re already paying for grocery delivery elsewhere, it may be worth asking whether Amazon Fresh could lower that cost. If you regularly shop for organic items at a big-box store, perhaps comparing prices at Whole Foods Market could lead to meaningful savings over time. If you’re filling up at the same gas station each week, a small shift, like linking your account to Earnify and choosing participating stations, could quietly put money back in your pocket.

At the same time, not every benefit needs to be used. If you enjoy cooking at home, there’s no reason to start ordering through Grubhub just because it’s included. If your evenings are better spent reading than streaming, there’s no need to maximize Amazon Prime Video.

The goal isn’t to use more. It’s to use what already fits your life, just more effectively. This guide simply helps ensure that if you’re already paying for Amazon Prime, you’re making the most of it in ways that actually serve you.

 

The convenience of Amazon has made it a staple membership in many households worldwide. Over time, that convenience has come at a higher cost. Amazon Prime has increased from $99 per year in 2016 to $139 today, roughly a 40% increase over the past decade.

For many, the free two-day shipping alone feels worth it. But if you’re already paying for a Prime membership, the better question is this:

Are you actually using it to its full potential?

Chances are, most people aren’t. This guide walks through the many ways your Prime membership can work harder for you.

1. Fuel Savings — Earnify + Prime

This is one of the most overlooked Prime perks, and for a lot of families it’s the one that puts real cash back in your pocket week after week.

  • What it is: Typically around 10¢/gallon (varies by promotion and location) savings every day at over 7,500 BP, Amoco, ampm, and Thorntons stations nationwide
  • How it works: By linking your Prime account to the Earnify app, you can stack everyday fuel rewards with Amazon’s promotional offers.
  • Bonuses: Prime Day fuel events: In the past, Amazon has offered up to $1/gallon off during Prime Day and Big Deal Days events.
  • To get started: Visit amazon.com/saveonfuel, link your Prime account to a free Earnify account, then use the app or enter your phone number at the pump.
  • Thoughts: At 675 gallons a year (the national average), a consistent 10¢/gallon saves roughly $67.50. During promo periods, that number climbs fast.

2. Shipping and Delivery

These are the most well-known (and strongest) Amazon Prime perks.

  • Free Two-Day Shipping on millions of items with no minimum purchase
  • Free One-Day and Same-Day Delivery available in many metro areas on qualifying orders
  • No-Rush Shipping credits: Choose slower delivery and earn $1–$5 in digital credits per order
  • Amazon Day: Pick one day each week to consolidate all your deliveries, reducing packaging waste and missed-delivery headaches
  • Release-Date Delivery: Get new books, games, and movies the day they launch
  • Amazon Key / In-Garage Delivery: Packages delivered securely inside your garage in supported areas

Thoughts: No-Rush credits seem small, but they add up. If you place 3–4 orders a month and choose no-rush when it doesn’t matter, that’s $50–$100+ a year in free digital credits.

3. Groceries and Household

For households, this is often where Prime can quietly pay for itself.

Whole Foods Market

  • Exclusive weekly deals
  • Additional discounts on select sale items

Amazon Fresh

  • Grocery delivery (free delivery thresholds vary by location, often $100+)
  • Rotating discounts on everyday items

Subscribe & Save

  • Up to 15% off when you subscribe to 5+ items in one delivery
  • Ideal for repeat purchases like paper goods, pet food, and coffee
  • Potential value: A household consistently using Subscribe & Save for everyday essentials can easily save $100–$200+ annually.

4. Pharmacy and Healthcare

This is one of the least discussed, but potentially most impactful, areas of savings.

Amazon Pharmacy

What it is: Amazon Pharmacy allows you to fill prescriptions online and have them delivered directly to your home.

Key benefits:

  • Transparent pricing with and without insurance
  • Free two-day delivery for Prime members
  • Access to pharmacists for questions
  • Competitive pricing on many generic medications

Thoughts: For those with high deductibles or limited insurance coverage, comparing prices here can lead to meaningful savings.

RxPass ($5/month)

What it is: A Prime add-on that provides access to a list of eligible generic medications for a flat $5/month—with no additional per-prescription cost.

Who it’s best for:

  • Individuals taking multiple generic medications
  • Those with higher copays
  • Anyone seeking predictable, simplified healthcare costs

Important limitations:

  • Not insurance and cannot be combined with insurance
  • Limited to a defined list of medications
  • Not available in all states or for all users

Thoughts: If you take two or more maintenance medications, RxPass at $5/month likely pays for itself immediately. Always compare your Prime Pharmacy price against your insurance copay. The Prime price is often lower, especially on generics.

5. Credit Cards and Cashback

Amazon offers strong cashback options for those already spending on the platform.

  • Prime Visa: 5% back on Amazon, Amazon Fresh, and Whole Foods purchases; 2% at restaurants, gas stations, and transit; 1% everywhere else
  • Amazon Reload: Load gift card balance and earn 2% back even without the Visa card

Thoughts: Pair the Prime Visa with Whole Foods shopping and Amazon purchases and you’re earning 5% back on a significant chunk of household spending—a meaningful return on dollars you’d spend anyway.

6. Digital Entertainment

Prime includes a suite of digital services:

  • Prime Video: Thousands of movies, series, and originals included (ad-supported; ad-free available for $2.99/month)
  • Prime Music: Full Amazon Music catalog (shuffle-only access, on-demand listening requires upgrade)
  • Prime Reading: Rotating selection of over 1,000 books, magazines, and comics on Kindle or the free Kindle app
  • Amazon First Reads: One free editor-picked Kindle book each month before it officially publishes
  • Books with Audible Narration: Switch between reading and listening without losing your place
  • Amazon Photos: Unlimited full-resolution photo storage plus 5GB for video

7. Gaming and Family

These are niche, but highly valuable for households that will actually use them:

  • Amazon Luna Standard: A rotating selection of free games — no console or gaming PC needed, just a Fire TV Stick, smart TV, or tablet
  • Prime Gaming (PC): Free downloadable PC games each month you claim and keep forever
  • Free Twitch subscription: One free channel subscription per month ($4.99 value)
  • Amazon Kids+: Up to 40% discount for Prime members on the all-in-one kids subscription (books, videos, games, ages 3–12)

8. Food Delivery

Grubhub+ membership included free — $0 delivery fees on eligible orders over $12 at 100,000+ restaurants

  • Reduced service fees — plus 5% credit back on pickup orders
  • Exclusive member-only offers — discounts and freebies throughout the year

Thoughts: If purchased separately, Grubhub+ would cost $119.88/year, so this perk alone covers most of the Prime membership cost if used consistently.

9. Shopping Perks

  • Prime Day and other exclusive sale events
  • Early access to deals
  • Member-only pricing
  • Try Before You Buy for clothing
  • Coupon stacking opportunities

10. Other Perks Worth Knowing

  • Amazon Household sharing: Share Prime with one other adult, up to four teens, and four children under one membership
  • Prime for Young Adults (ages 18–24): Half price at $69/year or $7.49/month, with extras like 10% off flights and hotels via
  • Student Universe, free Calm Premium trial
  • Prime Access: $6.99/month for qualifying EBT, Medicaid, SNAP, SSI, WIC, and TANF recipients

Stacking Strategies — Making It All Work Together

The real value of Prime isn’t any single perk. It’s what happens when you combine them intentionally.

Here’s an example of how a household might stack savings over a year if using benefits consistently:

 

Savings Category Est. Annual Value
Fuel savings (earnify @ 10¢/gal, 675 gal) $67
Subscribe and Save (5 items, 15% off) $150+
Grubhub+ (if used even occasionally) $50-$120
No-Rush Shipping Credits $50-$100
Whole Foods weekly Prime deals $100-$200
Prime Visa cashback (5% on $3,000 Amazon spend) $150
RxPass (vs. typical copays, 2 medications) $120-$300
Prime Video (vs. comparable streaming) $100-$180
One Medical ($9/mo vs. $199/yr retail) $91
Prime Reading/First Reads $50-$100
Potential Total Annual Savings $928-$1,458+

 

That’s against a $139 annual membership. Not everyone will use every perk. But even capturing a handful of these puts you well ahead.

This is not an advertisement to go out and buy an Amazon Prime membership if you don’t already have one. Spending money just to “save” money, especially on things you were never planning to buy in the first place, is rarely a wise strategy.

Instead, this is for those who already have Prime and want to be more intentional with it.

If you’re already paying for grocery delivery elsewhere, it may be worth asking whether Amazon Fresh could lower that cost. If you regularly shop for organic items at a big-box store, perhaps comparing prices at Whole Foods Market could lead to meaningful savings over time. If you’re filling up at the same gas station each week, a small shift, like linking your account to Earnify and choosing participating stations, could quietly put money back in your pocket.

At the same time, not every benefit needs to be used. If you enjoy cooking at home, there’s no reason to start ordering through Grubhub just because it’s included. If your evenings are better spent reading than streaming, there’s no need to maximize Amazon Prime Video.

The goal isn’t to use more. It’s to use what already fits your life, just more effectively. This guide simply helps ensure that if you’re already paying for Amazon Prime, you’re making the most of it in ways that actually serve you.